Luxury Yacht Group represents yachts from 65 to 265 feet for charter management. As a charter marketing company our goal is to maximize the demand for your yacht and to create a specific branding which reflects the quality features of the yacht and the professionalism of your crew.
To fully exploit the potential market for your yacht Luxury Yacht Group develops a marketing plan specific to each vessel. This plan may include many of the items listed below.
There are a couple of industry databases that every charter yacht should be listed in. www.myba.net and www.charterindex.com – Our staff manage your listing details and online calendar to ensure accurate information is always available to anyone wishing to book your yacht anywhere in the world.
There are a number of charter directories which showcase yachts in large glossy publications. Circulations range from 5000 to 25000 units and print frequency’s are every six or twelve months.
A dedicated printed brochure is an excellent way to promote a charter yacht. The brochures are distributed to brokers and potential charter clients.
An increasing amount of charter business is being generated by on-line inquiries. At Luxury Yacht Group we create a custom web site for each yacht that we represent. Please see www.yachtsolemates.com as a sample.
Luxury Yacht Group sends a monthly update to over 400 charter brokers with current availability and locations of fleet yachts.
Regular press releases are sent to media sources for inclusion in industry news sections of magazines and newspapers.
Large editorial features about a yacht can generate charter business and Luxury Yacht Group maintains excellent relations with the editors and writers of the industry magazines so as to maximize our fleet exposure.
If the yacht’s schedule allows it is beneficial to enable select retail charter brokers to cruise onboard for a few days to familiarize them with the yacht and her crew.
There are three charter shows each year and Luxury Yacht Group recommends that each charter yacht attend one show each year. The shows are in Antigua, Newport and Genoa.
Direct mail pieces targeted at previous clients can be effective. Luxury Yacht Group purchases mailing lists from excellent sources and has over 15,000 names and addresses in the direct mail database.
Logo imprinted gifts can be created to promote a yacht. Ranging from note pads to polo shirts promotional items can be an effective way to have clients remember your yacht and generate repeat business.
At Luxury Yacht Group we pride ourselves on finding a unique approach to chartering every yacht in our fleet. From teaching the crew of Magic a few card tricks to direct mailing treasure chests to promote a yacht with a pirate theme our creative team want to find a niche for your yacht.